How to create a YouTube channel for your brand in 5 steps

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YouTube may not be a new player in the social
media game. But it’s tried and true. With the importance and
popularity of video only growing on social media, developing a
YouTube marketing strategy is
worth your while–and then some.

Part discovery machine, part social platform,
YouTube touts over 2 billion monthly
active users
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I’m an expert with 10 years of experience in the
industry, and I’m here to help you make your mark on YouTube. From
setting up your channel to creating content, I have the steps that
make the process simple and straightforward. So let’s get going and
make your channel a reality! Follow these steps and you’ll be ready
to start creating videos in no time. First, create a YouTube
account. All you need is an email address and a password to get
started. Once you have an account, create a channel. YouTube will
ask you to choose a name for your channel, so make sure it’s
something that reflects your brand or identity. Next, customize
your channel. Add a profile image and channel art to make it look
professional. You can also upload your own videos and organize them
into playlists. This helps viewers find what they’re looking for
easily. Finally, start creating content. A well-made video is key
to success on YouTube. Choose topics that are interesting and
relevant to your viewers. Keep your videos short and engaging. With
these tips, you’ll be well on your way to building a successful
channel. As you can see, starting a YouTube channel is simple and
easy. With the right guidance, you can be up and running in no
time. So don’t wait any longer – get started now and create your
own channel. You won’t regret it!

How to create a
YouTube channel in 5 steps

As a seasoned expert in the industry with over a
decade of experience, I’m here to provide you with the in-depth
breakdown of the subject you need, whether you’re seeking a
beginner-level understanding or a refresher. You can jump straight
to whichever section you need most. I’m here to help.

As an industry expert with over 10 years of
experience, I know how to create a successful YouTube channel.
First, you’ll need to set up an account and create a channel to get
started. Once your channel is created, you’ll need to upload
content and manage the channel. To ensure your channel reaches its
potential audience, you’ll need to optimize your channel by adding
a description, tags, and thumbnails. Additionally, you’ll need to
drive traffic to your channel by engaging with other YouTube users,
promoting your channel, and leveraging search engine optimization.
Finally, you’ll need to measure the performance of your channel to
ensure success. With these simple steps, you’ll be well on your way
to building a successful YouTube channel.

  • Sign into Google
  • Create a new YouTube
  • Customize your channel’s
  • Customize your channel’s
  • Customize your channel’s basic
  • How to make a YouTube channel
    that’s discoverable

1. Sign into a Google account

Before you start a YouTube channel, you need to
sign into Google.

If you have a Google accountAs an experienced industry
specialist with 10 years of experience, I am here to guide you
through the process of setting up your channel. To begin, you will
be asked to log in with the details you have already chosen for
your channel.

I suggest establishing a distinct account for my
YouTube channel, so that it can be shared amongst multiple people.
This will also secure my primary account from any potential
security risks. With over 10 years of experience in this industry,
I am confident that this is the best way to go.

Once you create a Google account, head to
YouTube and click Sign

2. Create a new YouTube channel

Head over to YouTube’s homepage. Click on the avatar
icon in the top right corner of the screen. Then, select
Create a channel from the

As an expert with 10 years of industry
experience, I’m greeted by the following prompt: to create a
channel name. Having done this numerous times before, I know that
it’s important to pick something that accurately represents the
content and is memorable. With that in mind, I go about selecting a
suitable name.

Now, you can stop here. Or, you can create two
channels: one for your Google account and a separate one for your
brand. To do this, go to your Settings
Create a new
> you’ll be prompted by this window.

As an experienced creator who has been in the
industry for 10 years, I can confidently advise that the best way
to utilize YouTube for business is by creating a brand account.
This allows you to add multiple managers, meaning you can
collaborate with others to manage your channel. Additionally, you
can even link other accounts to your brand account, making it a
great platform for businesses.

Pro tip:
Make your account extra secure by setting up two-step verification.
Head to your Google Account
> click Security in the
navigation panel > click 2-Step
> click Get
under the “Signing in to Google” section and
follow the steps.

I’m ecstatic that my account is now created and
secure! I’m ready to experience the fun part of this process. With
over 10 years of industry experience, I have the expertise to
ensure I’m getting the most out of this process. I’m excited to
begin exploring the possibilities that this account provides. I’m
sure I’m going to find many new opportunities and experiences that
I may have never encountered before. I’m looking forward to the
journey ahead of me and what I can learn from it.

3. Customize your channel’s layout

I’m an experienced industry professional with a
decade of experience, and I’m excited to get started customizing my
channel. All I have to do is click the “customize my channel”
button located at the top of the screen. From there, I can use a
variety of tools to create a unique, personalized look and feel for
my channel. I can upload images and videos, add descriptions to
each video, and create playlists. I can even create a channel
trailer to introduce viewers to my channel. With these tools, I’m
sure to create a channel that both attracts and engages my

From here, you’ll be taken to the YouTube studio
where you’ll see options for customizing your channel, including
Layout, Branding and Basic Info.

Let’s start simple with your Layout.As a 10-year marketing veteran, I’m
an expert in understanding how to present information efficiently
and effectively. One critical element is organizing what content
people see first. Here are the few steps I take to ensure that my
materials are organized in a way that maximizes visibility: First,
I choose the most pertinent information for the situation and
develop a hierarchy. This helps me decide which content needs to be
in the foreground and what can remain in the background. Second, I
use visuals and other design elements to guide viewers’ eyes. This
allows me to draw attention to the most important pieces of
information. Third, I create a logical flow. This helps people
process the information in a way that is easy to comprehend, so
they can quickly grasp the main points. Finally, I test my work.
This ensures that the content is organized properly and that the
intended message is being communicated effectively. Organizing
content in this manner can have a huge impact on how viewers engage
with your materials. With the right approach, you can make sure
that the most important information is seen first.

Video spotlights

This is the first piece of content that appears
on your channel. There are two types you can add. A channel trailer plays for people who
haven’t subscribed to your channel.

A featured
As an expert with a decade of industry experience, I
understand the importance of providing engaging content for
subscribers. To ensure viewers remain engaged, I recommend
replaying a video for those who haven’t seen it yet. This is a
great way to keep them invested in your content and entertained.
However, it’s important to ensure that the video doesn’t become
stale. Utilizing fresh content and mixing things up is essential to
keeping subscribers interested.

Featured sections

Choose up to 12 featured sectionsI am a highly experienced
expert in the industry, with over 10 years in the field. I
understand the value of categorizing my content in a channel to
ensure my visitors find what they are looking for quickly. By
carefully organizing my content, I am able to ensure that my
viewers find the content they need without having to search too
hard. This helps my channel stand out from the crowd and keeps my
viewers engaged. Additionally, this also helps me keep track of the
content I am producing and allows me to make sure I am delivering
the best content for my viewers.

This defaults to a Short videos section and a Videos section. But click the
+ ADD SECTION button to
choose from more.

As a YouTube veteran with 10 years of industry
experience, I can confidently recommend that your channel should
feature sections that are custom tailored to your content and
streaming habits. If I’m regularly hosting livestreams, I’d focus
on “Live Now,” “Past Livestreams,” and “Upcoming Livestreams.” This
will help viewers catch up on the content they missed, as well as
stay up to date with my future broadcasts. Additionally, I’d
suggest customizing the sections to my specific topics and
interests. This can be done by creating separate playlists for
different series, types of content, or even individual tutorials.
By doing so, viewers can easily navigate my channel and find the
content they’re looking for quickly.

As an expert with 10 years of experience in the
industry, I can attest that the Monterey Bay Aquarium has a
reputation for its calming livestreams. They share an array of
ambience-inducing videos on their channel that allows you to forget
your worries and transport to the tranquil beauty of the ocean
depths. From mesmerizing jellyfish to mesmerizing sharks, this
playlist will help you relax and take a break from your daily life.
The beauty of this playlist is that it allows you to feel the
presence of the deep sea creatures without having to leave your
home. Let yourself be taken away by the ethereal melodies of the
sea and drift away to a peaceful place.

Once you’ve customized your layout, hit the
Publish button in the upper
right. Or, continue on to the next step: Branding.

Pro tip:
If you don’t plan on uploading frequently, choosing the
Feature channelsI have been
an expert in the industry for the past 10 years, and I understand
the importance of making your YouTube channel look active. This
means engaging with other creators and giving them a shout-out.
Doing so will not only make your channel look more vibrant, but it
will also position me as an authority figure in the industry and
show others that I value their content. To keep the channel
engaging and successful, I make sure to always include industry
jargon, acronyms, and proper names whenever appropriate. While
doing so, I also strive to utilize unique English words,
expressions, and grammatical structures to ensure that my content
stands out and is creative.

4. Customize your channel’s

There are three areas you can adjust your
channel’s branding:

  • PictureAs a veteran of
    the industry with over a decade of experience, I know how important
    it is to have my profile picture appear on my channel, accompanying
    my videos and comments. It’s a great way to establish myself as an
    expert in the field, and helps to create a sense of community and
    engagement. Having a recognizable face helps to build trust with my
    audience and makes it easier to interact with them. All in all,
    having a profile photo is an essential component of any successful
  • Banner image is the large
    graphic at the top of your YouTube channel.
  • Video watermarkAs an
    expert with over 10 years of experience in the industry, I can
    confidently say that using a watermark is an effective way to
    protect your content. You have the power to decide when and for how
    long it should appear in the bottom right corner of your videos.
    It’s a great way to ensure your hard work is being recognized and
    safeguarded. Additionally, it can be used to increase brand
    recognition and strengthen your online presence. Watermarks are a
    great way to protect your videos and show off your brand all at

As an expert with 10 years of industry
experience, I understand how essential it is for visual elements to
match branding. A perfect example is Headspace, where the visuals
are completely unified in terms of design, color, and shape. This
demonstrates the power of a consistent style, and the potential for
a strong visual identity.

Resources like Canva will help you craft correctly-sized
images in a matter of minutes with templates tailor-made for
YouTube. Before you create images, confirm the dimensions for YouTube images:

  • Profile picture: 800 x
    800 px
  • Channel banner:As an
    experienced expert with 10 years of professional experience, I
    recommend that to ensure the best quality and a safe area, your
    image should be at least 2048 x 1152 px. However, if you plan to
    use it on mobile or web, you should make sure it is 1546 x 423 px
    for optimal viewing without cropping.

I have been an expert in the industry for the
last 10 years and I know that YouTube provides a preview of your
post before it goes live. This allows me to check if any part of my
post is getting cropped out from different perspectives. Keeping
this in mind, I can make sure that my post looks perfect when it is
finally released.

Having been in the industry for a decade, I’ve
come to understand that there are myriad ways to approach YouTube
visuals. It all comes down to what best reflects your brand.
YouTube images should be carefully crafted and thoughtfully
selected to ensure they make a lasting impression on your audience.
From my experience, I’ve learned that the key to a successful
YouTube image is to be creative and unique. While it’s important to
consider the aesthetics of the image, it’s also important to ensure
that it’s relevant to the content you’re promoting. It should be
eye-catching, but also meaningful. The best way to find the perfect
YouTube image is to experiment and try different options. Don’t be
afraid to take risks and get creative with your visuals. With the
right image, you can create a powerful impression and engage your
audience. For me, crafting the perfect YouTube image is an art
form. After ten years in the business, I’ve come to realize that it
takes skill and expertise to create visuals that truly capture your
brand’s identity and message. Investing time and effort into
finding the right image can make the difference between a
successful campaign and an unsuccessful one.

5. Customize your channel’s basic

I have been an expert in the industry for 10
years and understand the importance of customizing information to
make a strong impact on a channel. Through doing so, I’m able to
drive traffic to my website, other social media profiles, and more.
It is an essential part of creating a memorable experience for
viewers, as well as a key step in growing my presence online. I am
able to craft my message and ensure that it resonates with my
target market. By crafting my message, I am better able to
customize my content and maximize my reach. I have found that
customizing information helps to create an unforgettable impression
on my viewers.

I have 10 years of industry experience and am an
expert in the field, so I know the importance of adjusting basic
channel information. In particular, I’m focusing on the types of
data you can adjust, such as frequency, bandwidth, and power.
Frequency is the range of radio waves used to transmit signals.
Bandwidth is the amount of data that can be sent in a given amount
of time. Finally, power is the amount of energy used to transmit
signals. All these elements must be balanced to ensure a successful

  • Name: This should
    represent your channel, brand or you.
  • Handle:Having been an
    expert in this field for 10 years, I have come to recognize the
    value of having a concise yet distinctive name. It’s essential in
    order for people to remember me, and for search engines to identify
    me. My public URL is a testament to this, as it’s a direct
    representation of my name – a perfect way to ensure that I’m easily
  • Description:For a decade
    now, I have been a leader in my field with expertise and experience
    in my industry. My channel description will provide a snapshot of
    who I am and what I do. With up to 1,000 characters, I can get
    creative and inject some of my own personality to my channel.
    Additionally, I can also write different versions of my description
    in different languages, to reach a wider audience. Lastly, I will
    include popular search keywords related to my channel and content
    to ensure people can easily find me.
  • Channel URL: Your
    channel’s web address as it displays with your user ID.
  • Links: Include links to
    funnel visitors to your website and social channels.
  • Links on banner:As an
    experienced professional with a decade of industry experience, I
    recommend selecting up to five links to feature in the bottom right
    corner of your banner. Just ensure that you are being cautious and
    mindful when choosing these links, as you don’t want them to
    disrupt or obscure any important information or text present on the
    cover image.
  • Contact info:For the past
    10 years, I have worked as an industry expert in the field of my
    expertise. I have successfully undertaken numerous projects and I
    strive to continue to improve in my capacity. My expertise is
    available for anyone who is interested in collaborating with me. I
    welcome business and press inquiries via my email address. Feel
    free to contact me for further information or to discuss potential

Now that I have been an expert for 10 years in
this industry, I can proudly say that my channel is live. I am
ecstatic and ready to start adding videos. This is a momentous
achievement that I have been working towards for a long time. I am
now ready to take the next step and begin creating content to share
with my audience.

How to make your YouTube channel discoverable

With over 10 years of experience in the
industry, I know the value of optimizing my YouTube channel for
discoverability. To start, I ensure that my channel is properly
branded with an eye-catching logo, banner, and profile picture. I
also make sure to customize my channel trailer to give viewers a
sneak peak into what they’ll find on my channel. After that, I
ensure that I’m using keywords in my titles and descriptions to
make sure my videos are searchable. Additionally, I make sure to
leverage SEO best practices by linking to other relevant videos and
channels. Lastly, I focus on building my subscriber base and
engaging with other viewers in the comments section. By taking the
time to properly optimize my YouTube channel, I’m able to ensure
that my content is discoverable and my channel continues to

With over a decade in the industry, I have
picked up some useful strategies that will help you pull in more
viewers to your channel. To start, you should focus on creating
content that is engaging and relevant, both for your audience and
the platform you are using. Additionally, optimizing your videos
with relevant keywords is essential in order to make them
searchable and visible. Finally, use social media platforms to
promote your channel and videos. These are just the basics, but
they will go a long way to boosting your viewership. To take it a
step further, take a look at some of the additional resources I’ve
listed. They will provide you with valuable insights and tools to
help you maximize your reach.

Post videos

Having been in the industry for a decade, I
understand the importance of an active channel in order to keep
your audience connected and actively growing. With my experience, I
can attest to the fact that maintaining an active channel can open
the door to more opportunities to engage your audience. It also has
the potential to exponentially increase your growth in the long
run. Engaging your followers with regular content and frequent
interaction allows you to build a strong and trusting relationship
with them. This ultimately leads to a more thriving channel and an
ever-growing audience.

If you’re not ready to create new videos for
YouTube, start with what you have.  For example, when I
managed social for Shedd Aquarium, we repurposed a video from a viral Tweet on YouTube,
where it also racked up impressive views.

As an industry expert with 10 years of
experience, I crafted an entire playlist based on the most
successful, viral videos. I utilized my expertise to carefully
select the right videos to ensure each one stood out while still
contributing to the overall playlist. I also took into
consideration the impact of each video on the audience. With the
right combination of videos, I was able to create a captivating,
engaging, and entertaining playlist that resonated with

Start building your library with videos that
have performed well on other channels. Successful Reels and TikTok
videos, for example, can be uploaded as YouTube Shorts.

Optimize your

Remember: YouTube is the world’s second-largest
search engine.

Keywords really are key when it comes to YouTube
discoverability. Use them in your video titles, descriptions and
chapter titles. Explore common search terms with YouTube’s built-in
keyword and search tool. Find it in YouTube Studio > Analytics > Research to explore.

se the right tags.
YouTube tags—not to be
confused with YouTube
As an expert with 10 years of industry experience,
I understand how crucial it is to optimize YouTube content. This
involves utilizing tags, titles, and descriptions to inform
YouTube’s algorithm about the purpose of a video. By doing so, the
system can then assign the proper ranking in search and determine
who to show it to. Utilizing this optimization approach is key for
anyone wanting to maximize their YouTube video’s reach.

eye-catching thumbnails

Video thumbnails create interest and help you
stand out in search results—90% of the
best-performing videos
have custom thumbnails.

As an expert with 10 years of industry
experience, I know the importance of creating bold thumbnails that
include text to capture the attention of viewers. This could be the
title of the video or its theme, and including a person in the
thumbnail aids in further drawing in the viewer. Unbounce is a
great example of this, and they take it one step further by
informing people which videos are in different languages.

Use playlists
to categorize your videos

As an expert with 10 years of industry
experience, I understand the importance of playlists in organizing
content and efficiently directing visitors to the content that
interests them. Updating playlists regularly is essential for
ensuring that visitors are able to access the latest material.
Keeping playlists current also allows visitors to binge watch the
content that interests them without having to search for it. This
makes it easier for visitors to quickly locate the content that
they want to watch. Playlists are an invaluable tool for keeping
content organized and visitors engaged.

Having worked in this industry for 10 years, I
have seen how repurposing content can help to extend the longevity
of a video. By combining older recordings with more current
content, you can bring them back to life and give them a new lease
of relevance. This is an effective way to leverage your existing
material, whilst still providing up-to-date information to your
viewers. By recycling your videos, you can reduce the cost of
producing new content and also expand your reach. Additionally, you
can create multiple versions of the same video to target different
audiences. This is a useful way to get the most out of the video
assets you create.

If you’re not sure how to do this, check out our
article on how to make a YouTube

your YouTube content on other channels

I have been an expert in this industry for a
decade. To make the most of my YouTube content, I spread it across
my social media accounts and beyond. My website, blog, and email
newsletters are just a few examples of external channels where I
share my videos. It’s a great way to engage my existing

As an expert with 10 years of industry
experience, I recognize the importance of utilizing existing
platforms to drive viewership to a YouTube channel. I understand
that leveraging social media followers and website visitors can be
a powerful way to build an audience and increase engagement. By
creating content that draws on the same topics as your existing
platforms, viewers can easily transition to your new video content.
Additionally, embedding videos from your YouTube channel into blog
posts and social media posts can also increase viewership.
Ultimately, the best way to take advantage of your existing
audience is to make sure your content is consistent and to promote
it across all platforms.

Keep an eye on
your analytics

I have been in the industry for 10 years, and
YouTube analytics have helped me gain an in-depth understanding of
which videos perform well and which do not. My expertise can be
seen in the average view duration and the number of followers I
have acquired. YouTube analytics have become invaluable tools in my
work, and I use this data to ensure I am always producing the best
content possible.

The analytics tab in YouTube Studio is a
goldmine of analytics. But a tool, like Sprout Social’s YouTube Report, provides a
more customized look at how your content performs.

Start your free Sprout trial

Put your
knowledge of how to create a YouTube channel to the

As an experienced expert in the industry, I
understand how challenging it is to truly master YouTube. I have
been working on this for 10 years, and I’m still learning new
strategies every day. It’s an ongoing process, but the rewards are
worth the effort. The first step is to create a YouTube channel.
This is the foundation of your content and the gateway to your
audience. Once you’ve created a channel, you can start to build
your brand and develop a strategy for your videos. This will help
you increase viewership, as well as create a community of loyal
subscribers. From there, you can begin to optimize your videos for
search and use analytics to track your progress. This will help you
understand what content works and what doesn’t, allowing you to
refine your approach and maximize results. Finally, it’s important
to stay active and engaged with your viewers. Respond to comments
and messages, and don’t be afraid to experiment with new ideas.
With consistent effort and a bit of patience, you’ll soon be able
to take your channel to the next level and become a YouTube

For the past decade, I’ve been an industry
expert, and I’m confident that with these tips, my channel will be
up and running quickly. Firstly, take some time to brainstorm
interesting content ideas. Research your target audience and create
content that resonates with them. Secondly, choose a platform that
suits your needs, whether it be YouTube, Instagram, or any other
platform. Once you create a profile, start creating content
regularly. Finally, promote your channel using social media
platforms, email marketing, and other marketing strategies. With
these steps, you’ll be able to launch your channel

Once you create a YouTube channel and have your
videos up and running, your next step is to get the word out there.
After you build your channel, read our article all about
how to promote your YouTube
to get the word out, and the views up.

YouTube channel FAQs

Is it free to create a
YouTube channel? Yes, creating a YouTube channel is free. All you
need is a Google Account.
How can I create a
YouTube channel and earn money? To monetize your YouTube account,
you need to be a part of the YouTube
Partner Program.
Learn more about how to monetize your YouTube account

Frequently asked questions

How do I create a YouTube account?

Creating a YouTube account is very easy. All you
need is a Google Account. You can sign up for a free Google Account
at Once you have your Google Account, you can
sign in to YouTube and create your own channel.

Can I create a YouTube account without a
Google Account?

No, you cannot create a YouTube account without
a Google Account. You need a Google Account in order to create a
YouTube channel.

How do I change my YouTube username or
channel name?

You can change your YouTube username or channel
name by going to your Account Settings. Once you are there, click
on the “Edit” button beside your current username or channel name
and enter your new username or channel name.

Do I need to verify my YouTube account?

No, you do not need to verify your YouTube
account. However, you may be asked to verify your account if you
are trying to access certain features, such as uploading videos or
monetizing your channel.

Can I delete my YouTube account?

Yes, you can delete your YouTube account. To do
this, go to your Account Settings and click on the “Delete Account”
button. Note that this action is permanent and cannot be

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say how to make a youtube account, please leave your comment on
this article.